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You professionalize with marketing automation from SAP Emarsys

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Many companies want to automate their marketing, but halfway through their efforts they get a little lost due to complex tools, manual processes, or a lack of collaboration between sales and marketing. SAP Emarsys offers the solution: a user-friendly marketing automation platform that allows you to easily set up personalized campaigns (without technical knowledge) and see immediate results. Think of more leads, higher customer value, and tighter collaboration between marketing and sales.

At Acorel, we help organizations effectively implement SAP Emarsys. From setup to guidance: we ensure that your marketing truly works and seamlessly integrates with your CRM, e-commerce, data platform, and other systems.

1. Quickly get started with ready-made marketing tactics.
2. User-friendly and smart: AI, personalization, and reporting.
3. More leads and better collaboration with sales
4. Seamless integration: SAP Emarsys in your landscape

Get started quickly with ready-made marketing tactics

Marketers are often more creative than technical. A marketing automation tool should therefore be easy to use and intuitive. SAP Emarsys understands this and is designed to start quickly. With dozens of ready-made marketing tactics and corresponding campaigns (based on proven best practices), you can make an immediate impact with just a few clicks:

Choose your goal (e.g. customer retention, lead generation, conversion increase).
Activate the corresponding tactic and easily adjust it to your situation.
Start your campaign within minutes, without complex setup.

This approach makes it much easier for you. It saves time and ensures a flying start towards results in no time.

User-friendly and smart: AI, personalization, and reporting

SAP Emarsys is completely designed with marketers' needs in mind:

Intuitive interface: drag & drop email templates and clear campaign flows.
AI support: smart customer segmentation, lead scoring, and recommendations.
Insight into impact: dashboards instantly display the ROI of your campaigns on revenue, customer value, and engagement.

This way, you know exactly what works and where you can further optimize.

More leads and better collaboration with sales

SAP Emarsys enables a smooth and clear collaboration between marketing and sales:

Marketing and sales all work from the same customer view.
Leads are automatically qualified (MQL > SQL) based on interactions and behavior.
Through integration with SAP Sales Cloud (or other systems), leads are forwarded to sales in real-time, including all relevant background information.

This not only strengthens your campaign but also accelerates the sales process for even higher conversion.

Seamless integration: SAP Emarsys in your landscape

SAP Emarsys is part of the comprehensive SAP CX suite and seamlessly integrates with other solutions such as SAP Commerce Cloud and Sales Cloud. Thanks to its strong integration capabilities, you can easily connect Emarsys with your existing systems and fully leverage it for both inbound and outbound data streams. For example, you can use it to obtain customer data via a data platform such as a CDP and to send personalized communications through various channels, such as:

E-commerce platforms
CRM and sales systems
External channels like social media, SMS, web, and mobile apps

Your marketing data, customer profiles, and campaigns are centrally available, allowing you to provide a consistent customer experience across all touchpoints.

Who is SAP Emarsys for?

This solution is ideal for companies that:

Want to professionalize and automate marketing without the need for a large marketing team.
Want to generate more leads and collaborate better with sales.
Want to leverage personalization, AI, and data for measurable results.
Want to effectively integrate CRM and marketing.
Want to quickly start with marketing automation using proven tactics.

Switching from SAP Marketing Cloud? We guide you.

Using SAP Marketing Cloud right now? We help you transition to SAP Emarsys. This switch is more of a transformation than a migration: it requires a different approach and setup, tailored to the new capabilities of Emarsys. We guide you through every step, from strategy and setup to training and optimization.

Why Acorel?

At Acorel, we believe that marketing should not only be more efficient, but above all, more effective. We guide your team in determining the right strategy, choosing tactics, and interpreting results. We ensure a smooth implementation, integration with other systems, and train your team to be independently successful with SAP Emarsys. And: even after going live, we remain involved to ensure your marketing continues to grow.

Our vision

We are proud of 100+ customers