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    Our vision

    Acorel is an expert in customer experience, employee experience and CX in B2B.

    Our vision

    Challenges E-commerce

    Challenges Digital Marketing

    Challenges Self-service

    Challenges Sales

    Challenges Extensibility

    Challenges Orchestration & Integration

    Challenges Increase online conversion and sales

    Challenges Displaying customer-specific prices in the webshop

    Challenges Make the composable next step in e-commerce

    Challenges Create more and better qualified leads

    Challenges Reducing customer churn

    Challenges Personalizing marketing messages

    Challenges Reduce the workload for the customer service team

    Challenges Efficient onboarding of new customers

    Challenges Get insight into the status of orders, deliveries, invoices, and returns

    Challenges Improving collaboration between sales and marketing

    Challenges Enriching customer insights without huge administrative burden

    Challenges Get insight into the status of orders, deliveries, invoices, and returns

    Challenges Flexible and quickly implement specific business requirements

    Challenges Make specific adjustments without impacting future upgrades

    Challenges Introducing innovative AI applications for existing CX solutions

    Challenges Avoiding a 'spaghetti' integration architecture

    Challenges Create central truth within a fragmented IT landscape

    Challenges Central service for the calculation of customer-specific prices

    All challenges
    Customer Experience
    Employee Experience
    CX in B2B
  • E-commerce
  • Increase online conversion and sales
    Challenge
  • E-commerce
  • Displaying customer-specific prices in the webshop
    Challenge
  • E-commerce
  • Make the composable next step in e-commerce
    Challenge
  • Digital Marketing
  • Create more and better qualified leads
    Challenge
  • Digital Marketing
  • Reducing customer churn
    Challenge
  • Digital Marketing
  • Personalizing marketing messages
    Challenge
  • Self-Service
  • Reduce the workload for the customer service team
    Challenge
  • Self-Service
  • Efficient onboarding of new customers
    Challenge
  • Self-Service
  • Get insight into the status of orders, deliveries, invoices, and returns
    Challenge
  • Sales Management
  • Improving collaboration between sales and marketing
    Challenge
  • Sales Management
  • Enriching customer insights without huge administrative burden
    Challenge
  • Self-Service
  • Get insight into the status of orders, deliveries, invoices, and returns
    Challenge
  • Extensibility
  • Flexible and quickly implement specific business requirements
    Challenge
  • Extensibility
  • Make specific adjustments without impacting future upgrades
    Challenge
  • Extensibility
  • Introducing innovative AI applications for existing CX solutions
    Challenge
  • Orchestration & Integration
  • Avoiding a 'spaghetti' integration architecture
    Challenge
  • Orchestration & Integration
  • Create central truth within a fragmented IT landscape
    Challenge
  • Orchestration & Integration
  • Central service for the calculation of customer-specific prices
    Challenge
    Organization
    Ecosystem
    Technologies
  • Orchestration & Integration
  • Avoiding a 'spaghetti' integration architecture

    How do I prevent our integration architecture from turning into a 'spaghetti' landscape?

     

    A common challenge in IT architectures is that organizations want to enable more and more systems, applications, and data sources to communicate with each other, leading to the integration structure slowly transforming into a complex and difficult-to-manage 'spaghetti' landscape.


    When connections are added ad hoc without central governance, direct point-to-point links between systems are created that are difficult to scale and maintain. This results in increased error-proneness, longer lead times for changes, and a lack of overview, causing the IT department to spend more and more time resolving integration issues instead of supporting strategic innovation.


    An orchestration solution can help prevent this challenge by introducing a centralized layer where all integrations are managed and coordinated. Instead of direct links between systems, API management is used with a set of carefully chosen services, creating a central truth for essential entities such as customer, product, price, and order.


    This results in a standardized, scalable, and reusable integration architecture where systems can collaborate flexibly without creating interdependencies.


    Additionally, an orchestration solution provides monitoring and management functionalities, giving IT teams real-time insight into the status and performance of integrations. This enables problems to be identified and resolved more quickly, significantly reducing the risk of disruptions due to incorrect or inconsistent data.


    By implementing a well-organized and coordinated orchestration solution, the integration architecture becomes future-proof and prevents it from becoming cluttered and inefficient.

     

    Discover our Integration & Orchestration approach

     

    Want to know more? Contact Luuk!

    • Schedule a 20-minute introductory meeting.
    • Get immediate advice on CX for your organization
    • Request a demo
    Contact us
    Luuk Giebels