Build trust with SAP Customer Data Cloud

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Managing customer data properly seems more important than ever. Privacy regulations are becoming stricter, and customers have increasingly higher expectations. They want easy and secure login options, the ability to determine which data they share, and then trust that their information is well protected. On the other hand, there are companies grappling with fragmented data and scattered consent records.

With SAP Customer Data Cloud, you establish a solid foundation for secure customer interactions, consent management, and personalized experiences. At Acorel, we help you implement this solution and integrate it intelligently so that all customer data is securely and centrally managed and (not unimportantly) can also be leveraged commercially.

1. Identity & Access Management
2. Consent & Compliance
3. Progressive Profiling
4. B2B & Enterprise functionalities

One login, endless possibilities

Customers no longer settle for less than a smooth online experience and are not interested in dealing with multiple accounts and passwords. With SAP Customer Data Cloud, you ensure a single central login for all your channels, brands, and platforms. This means:

Single sign-on (SSO) for websites, online stores, and portals.
Secure authentication with options such as two-factor authentication and risk-based login controls.
Social login via LinkedIn, Google, or Apple for quick registration.
This way, you provide your customers with smooth and secure access to their environment without compromising on user-friendliness.

Customer control over data

Privacy legislation such as GDPR imposes increasingly high demands on how customer data is collected and managed. SAP Customer Data Cloud ensures that you store and manage all consent data in one central location.

Customers can manage their preferences and consents themselves through a self-service portal.
All opt-ins and opt-outs are automatically updated in linked systems (such as marketing, CRM, and e-commerce).
Full control over privacy requests, such as the right to be forgotten and data access.
Audit-ready consent vault: companies can easily demonstrate which consents customers have given and when they were updated. This is crucial for compliance audits.

Features like these make the journey towards compliance much simpler and provide your customers with transparency and control over their data.

Smart data structure for personalization

For customer-centric organizations, personalization is essential, but what is the best way to collect relevant customer data? Progressive profiling provides the solution: a smart way to gradually build customer profiles, without it feeling like an interrogation. So instead of immediately presenting customers with a long questionnaire, you enrich their profile step by step. Think of:

Starting with a 'light' registration (e.g. just an email address), later asking for additional data.
Dynamic profile expansion: integrating new preferences, approval of updated terms, and interactions directly into the customer profile.
Targeted personalization: through smart data collection, you increasingly understand what your customer really wants.

With SAP Customer Data Cloud, you can easily automate this process, so that the customer profile is further enriched at every touchpoint.

B2B & Enterprise functionalities

Slim beheer voor zakelijke klanten

SAP Customer Data Cloud is also a powerful solution for B2B organizations that need to manage complex customer structures, think about:

Onboarding business customers and partners: faster registrations and verifications with self-service onboarding and back-office integration.
Delegated administration: customers and partners can manage users and assign rights themselves - saving a lot of admin work.
Self-service account management: companies can manage their own users, preferences, and access without having to talk to customer support.

So do you have multiple brands, markets, and customer groups? Then SAP Customer Data Cloud is a flexible and efficient way to centrally manage customer data.

Who is SAP Customer Data Cloud for?

Enabling omnichannel personalization by easily recognizing customers and centrally managing their data, regardless of the channel they interact through.
Wanting to bridge the gap between Identity Management and broader customer data solutions, such as SAP Customer Data Platform (CDP).
Working with 1 or more sites, brands, countries, or digital channels and wanting to provide a streamlined login experience.
Having strict privacy and compliance requirements and wanting to centrally manage consent.

Why Acorel?

We ensure that SAP Customer Data Cloud not only works technically but also truly contributes to your CX strategy. With our composable CX approach, we integrate this solution with your existing systems, such as marketing, CRM, ERP, and e-commerce. This way, you will have a future-proof, secure, and customer-centric data strategy.

Do you want to manage customer data more securely and at the same time improve the customer experience? We are happy to help you further.

Our vision

We are proud of 100+ customers