One customer profile, endless possibilities: SAP Customer Data Platform

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Companies often have a substantial amount of customer data spread across marketing, sales, service, e-commerce, and ERP. However, true overview and control of this data is often lacking. SAP Customer Data Platform (CDP) consolidates all this information into a single universal customer profile, ready for personalization, automation, and improved customer interactions - real-time and cross-channel.

Acorel helps organizations smartly deploy SAP Customer Data Platform, from advice on data unification to setting up automated customer journeys. This way, you not only make an impact with your data, but also increase the effectiveness of marketing, sales, and service.

1. Unified customer profile: one truth about your customer
2. Smarter segmentation with AI and predictive insights
3. From data to action: personalized customer journeys
4. Full control over data, privacy, and consent

One truth about your customer

With SAP Customer Data Platform, you collect data from all your systems (structured or unstructured) and combine them into one rich customer profile:

Integration with all available sources, from ERP and CRM to e-commerce and marketing.
Identity recognition and resolution: from anonymous visitor to known customer.
Enrichment with preferences, behavior, transactions, and interactions.
Insight into customer value, engagement, and churn risk thanks to AI models.

This profile forms the basis for segmentation, predictions, and actions. Always focused on improving customer experience and increasing conversion.

Smarter segmentation with AI and predictive insights

SAP Customer Data Platform goes beyond just collecting data. Thanks to built-in AI, you get valuable insights into customer behavior, such as:

Predict the likelihood of churn, repeat purchase, or conversion.
Automatically determine engagement scores for targeted campaigns.
Use your own KPIs and data points to generate custom insights.
Automate segmentation to activate only relevant target groups.

This way, you not only know what has happened, but also what is likely to happen - and you can respond immediately.

From data to action: personalized customer journeys

SAP Customer Data Platform is much more than a customer database. It helps you activate customer data directly. With smart customer journeys, you automate actions based on your customer's behavior:

Send real-time notifications, emails, or triggers to other systems (such as CRM or marketing automation).
Trigger dynamic campaigns as soon as a customer takes specific actions.
Automate tasks for sales or service based on relevant customer data.

Across all channels and systems, you create a seamless, personalized experience for your customer, from the first click to repeat purchase.

Full control over data, privacy, and consent

SAP Customer Data Platform naturally takes into account the privacy preferences of your customers at every step. By integrating with SAP Customer Data Cloud, you can be sure that:

Consent and preferences are always up-to-date.
Only authorized actions are taken based on customer consent.
You are assisted in complying with GDPR and other privacy regulations.

Who is SAP Customer Data Platform for?

SAP Customer Data Platform is ideal for companies that:

Have customer data scattered across multiple systems and channels.
Want to enhance personalization with reliable, rich customer profiles.
Seek to automate relevant customer actions.
Desire to improve collaboration among marketing, sales, and service with shared insights.
Strive to deliver a seamless customer experience across channels without added complexity or inefficiency.

Why Acorel?

The SAP Customer Data Platform offers endless possibilities but requires a strategic approach. At Acorel, we help you organize, analyze, and utilize data smartly. We provide advice on the right integrations, build workflows that actually work, and ensure that your organization can operate in a data-driven manner. This way, we ensure the right setup and scalability for the future.

Our vision