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    Our vision

    Acorel is an expert in customer experience, employee experience and CX in B2B.

    Our vision

    Challenges E-commerce

    Challenges Digital Marketing

    Challenges Self-service

    Challenges Sales

    Challenges Extensibility

    Challenges Orchestration & Integration

    Challenges Increase online conversion and sales

    Challenges Displaying customer-specific prices in the webshop

    Challenges Make the composable next step in e-commerce

    Challenges Create more and better qualified leads

    Challenges Reducing customer churn

    Challenges Personalizing marketing messages

    Challenges Reduce the workload for the customer service team

    Challenges Efficient onboarding of new customers

    Challenges Get insight into the status of orders, deliveries, invoices, and returns

    Challenges Improving collaboration between sales and marketing

    Challenges Enriching customer insights without huge administrative burden

    Challenges Get insight into the status of orders, deliveries, invoices, and returns

    Challenges Flexible and quickly implement specific business requirements

    Challenges Make specific adjustments without impacting future upgrades

    Challenges Introducing innovative AI applications for existing CX solutions

    Challenges Avoiding a 'spaghetti' integration architecture

    Challenges Create central truth within a fragmented IT landscape

    Challenges Central service for the calculation of customer-specific prices

    All challenges
    Customer Experience
    Employee Experience
    CX in B2B
  • E-commerce
  • Increase online conversion and sales
    Challenge
  • E-commerce
  • Displaying customer-specific prices in the webshop
    Challenge
  • E-commerce
  • Make the composable next step in e-commerce
    Challenge
  • Digital Marketing
  • Create more and better qualified leads
    Challenge
  • Digital Marketing
  • Reducing customer churn
    Challenge
  • Digital Marketing
  • Personalizing marketing messages
    Challenge
  • Self-Service
  • Reduce the workload for the customer service team
    Challenge
  • Self-Service
  • Efficient onboarding of new customers
    Challenge
  • Self-Service
  • Get insight into the status of orders, deliveries, invoices, and returns
    Challenge
  • Sales Management
  • Improving collaboration between sales and marketing
    Challenge
  • Sales Management
  • Enriching customer insights without huge administrative burden
    Challenge
  • Self-Service
  • Get insight into the status of orders, deliveries, invoices, and returns
    Challenge
  • Extensibility
  • Flexible and quickly implement specific business requirements
    Challenge
  • Extensibility
  • Make specific adjustments without impacting future upgrades
    Challenge
  • Extensibility
  • Introducing innovative AI applications for existing CX solutions
    Challenge
  • Orchestration & Integration
  • Avoiding a 'spaghetti' integration architecture
    Challenge
  • Orchestration & Integration
  • Create central truth within a fragmented IT landscape
    Challenge
  • Orchestration & Integration
  • Central service for the calculation of customer-specific prices
    Challenge
    Organization
    Ecosystem
    Technologies
  • Orchestration & Integration
  • Central service for the calculation of customer-specific prices

    How can I ensure that the complex calculation of customer-specific prices is not only available in our SAP ERP system, but also in customer-oriented solutions like e-commerce and CRM?

     

    A common challenge for companies is that customer-specific price calculations are often only available within the ERP system, while customer-oriented systems such as e-commerce platforms and CRM solutions do not always have access to this detailed price information.


    This can lead to inconsistencies between the price a customer sees in the sales process and the final invoicing, which not only damages customer satisfaction but also reduces operational efficiency.


    An orchestration solution can address this challenge by integrating price information from the ERP system with a central price service. This service is available for call from the customer-oriented systems via an API. Through such a price service, the sometimes complex price calculations that could previously only be performed in the ERP system are also available for call from other systems such as e-commerce and CRM.


    This ensures that customer-specific price information is available in real-time, regardless of the system the customer or employee is using. For example, when a customer adds a product to the shopping cart in the e-commerce platform, the correct price is automatically calculated based on the customer conditions stored in the ERP system.


    Likewise, sales representatives in CRM can see accurate prices for their customers, enabling them to have more informed conversations and make offers.


    Thus, an orchestration solution with this price service enables price information to be made available to authorized recipients in a standardized manner. This promotes consistency and ensures that all systems always work with the same, up-to-date data.


    This prevents errors, speeds up the sales process, and enhances the customer experience by ensuring that customers always see the correct price, regardless of the channel they use.

     

    Discover our Integration & Orchestration approach

     

    Want to know more? Contact Luuk!

    • Schedule a 20-minute introductory meeting.
    • Get immediate advice on CX for your organization
    • Request a demo
    Contact us
    Luuk Giebels