How can I ensure that the complex calculation of customer-specific prices is not only available in our SAP ERP system, but also in customer-oriented solutions like e-commerce and CRM?
A common challenge for companies is that customer-specific price calculations are often only available within the ERP system, while customer-oriented systems such as e-commerce platforms and CRM solutions do not always have access to this detailed price information.
This can lead to inconsistencies between the price a customer sees in the sales process and the final invoicing, which not only damages customer satisfaction but also reduces operational efficiency.
An orchestration solution can address this challenge by integrating price information from the ERP system with a central price service. This service is available for call from the customer-oriented systems via an API. Through such a price service, the sometimes complex price calculations that could previously only be performed in the ERP system are also available for call from other systems such as e-commerce and CRM.
This ensures that customer-specific price information is available in real-time, regardless of the system the customer or employee is using. For example, when a customer adds a product to the shopping cart in the e-commerce platform, the correct price is automatically calculated based on the customer conditions stored in the ERP system.
Likewise, sales representatives in CRM can see accurate prices for their customers, enabling them to have more informed conversations and make offers.
Thus, an orchestration solution with this price service enables price information to be made available to authorized recipients in a standardized manner. This promotes consistency and ensures that all systems always work with the same, up-to-date data.
This prevents errors, speeds up the sales process, and enhances the customer experience by ensuring that customers always see the correct price, regardless of the channel they use.