How can I ensure that our webshop displays customer-specific prices at relevant steps in the online ordering process?

A common challenge in B2B e-commerce is that customers want to see their customer-specific prices at each step of the online ordering process, while these prices are often dynamically calculated based on complex conditions in a backend ERP system.

This requires seamless integration between the e-commerce solution and the (SAP) ERP system, so that real-time price information is readily available and displayed accurately. Without this integration, a customer may encounter generic prices, leading to confusion, additional manual communication, and potential lost revenue.

An e-commerce solution can address this challenge by retrieving real-time price calculations directly from the ERP system via API integrations or a smart price engine service operating within an orchestration middleware layer (fed from the ERP solution).

This ensures that at every step of the ordering process – from product display and shopping cart to quote and checkout – the correct prices are displayed based on predefined customer conditions. This provides a transparent and consistent experience for the customer, preventing errors that may arise from manual price checks or outdated price lists.

Additionally, the e-commerce solution can implement caching or price rules to optimize performance, ensuring customers do not experience delays in retrieving prices from the ERP system.

Through smart integration and orchestration, a B2B company can offer its customers a personalized and efficient online ordering experience, increasing customer satisfaction and improving operational efficiency.