How can we create a central truth around customer, product, price, order, etc., despite our current fragmented systems and data silos?

A common challenge within organizations is that systems and data sources are often fragmented, with data scattered across different departments, platforms, and applications, making it difficult to create a consistent and reliable source of truth for entities such as customer, product, price, and order.

This results in inconsistent data, slow decision-making, and inefficient processes because different departments are using different versions of the same information. An orchestration solution can overcome this challenge by connecting the different systems and data silos and ensuring a streamlined and centralized approach to data integration.

An orchestration solution acts as a central layer that brings together data and logic from various systems (such as CRM, ERP, marketing platforms, and other databases), potentially transforms it, and makes it available as a service to authorized consumers.

This enables a uniform and consistent set of data to be available to all involved systems. By applying services within an orchestration layer, organizations can ensure that customer information, product data, prices, and orders, for example, are updated in real-time and in the same manner across all systems. This reduces inconsistent data and ensures that all departments work with the same, up-to-date information.

Additionally, an orchestration solution allows for combining data from different sources into a central source of truth, serving as a reliable reference for the organization. This provides a clear overview of key entities, making it easier for the organization to analyze customer behavior, optimize pricing strategies, and process orders more efficiently.

By utilizing orchestration, companies can manage the complexity of fragmented systems while improving data quality and consistency, leading to faster decision-making and improved operational efficiency.