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    Our vision

    Acorel is an expert in customer experience, employee experience and CX in B2B.

    Our vision

    Challenges E-commerce

    Challenges Digital Marketing

    Challenges Self-service

    Challenges Sales

    Challenges Extensibility

    Challenges Orchestration & Integration

    Challenges Increase online conversion and sales

    Challenges Displaying customer-specific prices in the webshop

    Challenges Make the composable next step in e-commerce

    Challenges Create more and better qualified leads

    Challenges Reducing customer churn

    Challenges Personalizing marketing messages

    Challenges Reduce the workload for the customer service team

    Challenges Efficient onboarding of new customers

    Challenges Get insight into the status of orders, deliveries, invoices, and returns

    Challenges Improving collaboration between sales and marketing

    Challenges Enriching customer insights without huge administrative burden

    Challenges Get insight into the status of orders, deliveries, invoices, and returns

    Challenges Flexible and quickly implement specific business requirements

    Challenges Make specific adjustments without impacting future upgrades

    Challenges Introducing innovative AI applications for existing CX solutions

    Challenges Avoiding a 'spaghetti' integration architecture

    Challenges Create central truth within a fragmented IT landscape

    Challenges Central service for the calculation of customer-specific prices

    All challenges
    Customer Experience
    Employee Experience
    CX in B2B
  • E-commerce
  • Increase online conversion and sales
    Challenge
  • E-commerce
  • Displaying customer-specific prices in the webshop
    Challenge
  • E-commerce
  • Make the composable next step in e-commerce
    Challenge
  • Digital Marketing
  • Create more and better qualified leads
    Challenge
  • Digital Marketing
  • Reducing customer churn
    Challenge
  • Digital Marketing
  • Personalizing marketing messages
    Challenge
  • Self-Service
  • Reduce the workload for the customer service team
    Challenge
  • Self-Service
  • Efficient onboarding of new customers
    Challenge
  • Self-Service
  • Get insight into the status of orders, deliveries, invoices, and returns
    Challenge
  • Sales Management
  • Improving collaboration between sales and marketing
    Challenge
  • Sales Management
  • Enriching customer insights without huge administrative burden
    Challenge
  • Self-Service
  • Get insight into the status of orders, deliveries, invoices, and returns
    Challenge
  • Extensibility
  • Flexible and quickly implement specific business requirements
    Challenge
  • Extensibility
  • Make specific adjustments without impacting future upgrades
    Challenge
  • Extensibility
  • Introducing innovative AI applications for existing CX solutions
    Challenge
  • Orchestration & Integration
  • Avoiding a 'spaghetti' integration architecture
    Challenge
  • Orchestration & Integration
  • Create central truth within a fragmented IT landscape
    Challenge
  • Orchestration & Integration
  • Central service for the calculation of customer-specific prices
    Challenge
    Organization
    Ecosystem
    Technologies
  • News
  • Orchestration & Integration
  • Diversity, Equality and Inclusion

    On March 8th, Acorel organized an inspiring event with the theme "Diversity, Equality and Inclusion." The topic initially made some attendees feel a bit uncomfortable. However, these same people were generally quite enthusiastic by the end of the session.

    On March 8th, Acorel organized an inspiring event with the theme "Diversity, Equality, and Inclusion." The topic initially made some attendees feel a bit uncomfortable. However, by the end of the session, these same people were generally enthusiastic, a clear indication that "awareness" had been raised.

    The relationship between diversity and inclusivity, explained as "Diversity means being invited to the party" while "Inclusivity means being asked to dance," aligns well with what we focus on at Acorel. We have chosen English as our formal language to ensure that all our colleagues can fully participate in all activities within the organization.

    An important aspect of working at Acorel is working in teams. Learning about unconscious biases has given us insight into the importance of being critical about representative diversity within a team. It is easy to create a team of people you have a "click" with, but that also means you might miss out on new perspectives and creative ideas. To effectively respond to diverse markets and a variety of customers, you need a diversity of ideas and talent.

    So, how can you become a more inclusive organization and attract more diverse talent? It is important to listen to understand instead of just reacting. Honesty is crucial, no excuses. Finally, make sure everyone has a seat at the table. Don't just talk about diversity, ensure that a diverse audience is invited to the table.

    "A very enlightening event that showed that Diversity and Inclusion are topics that can certainly be improved in almost any organization, including Acorel. By creating an inclusive environment, there is much to gain. When employees feel comfortable and more valued, the way people collaborate and the employee experience will definitely improve. And as we know well, by enhancing the employee experience, the customer experience will also improve!"

    Taco Schallenberg, CEO at Acorel

    Want to know more? Contact Luuk!

    • Schedule a 20-minute introductory meeting.
    • Get immediate advice on CX for your organization
    • Request a demo
    Contact us
    Luuk Giebels