More than just a good product or service
A great customer experience goes beyond what you sell. It's about how customers feel with every interaction with your company. It starts with a friendly greeting and doesn't end with a purchase. Think of a website that works intuitively or support that comes at just the right moment. It's these kinds of moments that customers remember – and appreciate.
With Acorel and SAP solutions, you can develop an approach that truly puts customers at the center. We help you understand customer behavior, preferences, and needs. You translate these insights into personal, relevant interactions. This creates an experience that not only retains customers but also sets you apart in the market.
Increase customer loyalty
Customers who feel valued will come back, even when there are alternatives. Loyal customers make repeat purchases because they trust your brand and the way you treat them. They not only remain customers, they become ambassadors.
Expand your market share
Investing in customer experience is not an expense, but a strategic move. It leads to higher customer satisfaction, lower churn, and stronger loyalty. A well-designed CX approach directly contributes to revenue growth and market expansion.
Differentiate yourself from the competition
Where products and prices are similar, the experience makes the difference. Consistently positive experiences create recognition and trust. Companies that stand out in this area attract customers looking for more than just a transaction.
What is Customer Experience?
Customer Experience – or CX – is how customers perceive your organization. Every touchpoint matters: from the first visit to your website to the post-purchase service. When customers feel seen and helped, trust is built.
Imagine buying a smartphone online. The website works smoothly, the delivery is fast, and you receive real assistance with questions. That's a positive experience. This experience ensures not only satisfaction but also customer retention.
In a market where products are similar, a strong customer experience provides a competitive advantage. Companies excelling in CX build strong customer relationships and achieve demonstrably better results.
What do customers expect today?
Customer expectations are higher than ever. They want clarity on what data you have about them. They demand careful handling of that data. At the same time, they expect immediate, personalized service – always and everywhere. When customers share their data with you, they also expect you to use it intelligently to serve them better.
This last expectation is your opportunity to make a difference. Demonstrate that you know your customer and use that knowledge to enhance every interaction. But do not underestimate the risks: privacy breaches or unclear data usage immediately damage trust.
Personalized experiences at every stage
E-commerce
Provide a unique online experience by responding to your customer's needs through every channel at the right time. This way, your webshop exceeds expectations and boosts your conversion rate.
CRM
Know your customer, leverage insights, and deliver on your customer promises. From lead to loyalty: with a robust CRM process, you consistently provide relevant service before, during, and after the purchase.
Marketing
Ensure that the right customers find you. Increase conversions and revenue through relevant campaigns that perfectly align with the behavior and interests of your target audience.
Customer Data
Customer data is the foundation for personalized interactions. Use data intelligently to surprise and connect with customers in every stage of the customer journey – across all channels.
