Over the past decade, customer expectations have changed drastically. Customers want fast, personalized, and consistent experiences – always and everywhere. They expect brands to understand their needs even before they articulate them. To meet these expectations, organizations are transitioning to a new era of customer experience, driven by data, integrated processes, and increasingly by AI.

Artificial Intelligence is transforming the way businesses interact with their customers. From hyper-personalized marketing campaigns and predictive sales insights to intelligent service interactions and seamless commerce journeys – AI enables scaling CX to new heights. However, to fully leverage its potential, data must be connected, systems must work in integration, and teams must be empowered to act.

To support CX experts and their teams in this endeavor, SAP is organizing the Innovation Day for CX on Circuit Zandvoort on June 3rd. This one-day event is designed to inspire, inform, and equip you with the tools and insights needed to grow your business with smart, AI-driven customer experiences.