It is becoming increasingly important for organizations to meet customer expectations at any time through digital marketing. Marketing automation allows you to automate marketing processes, which has a demonstrable effect on business results. As a result, marketing is better able to improve conversions by delivering the right message to customers or prospects through the right channel.

Marketing automation is much more than just sending a newsletter. It's all about building connections at the right moment. The more personalized you do this, through the preferred channel (omnichannel), the better the results: higher conversions, increased digital traffic, better lead generation, or higher online revenue because customers order more frequently or in larger quantities.

SAP Emarsys helps organizations elevate digital interactions with customers to a higher level. With built-in intelligence and predefined tactics, you can quickly and easily set up campaigns that make an impact. SAP Emarsys may sound new, but it has already built a strong track record and is part of the SAP Customer Experience suite.