On Wednesday, September 20, 2023, the exclusive CX event "Customer Data Experience" took place at Gassan Diamonds in Amsterdam. This special day focused on the power of customer data and inspiring customer experiences, featuring contributions from Gassan Diamonds, Air Miles, SAP, and Acorel. The day concluded with the enchanting "Diamond Experience Tour."
Gassan Diamonds provided insight into how they have translated their customer-centric approach from offline to online. Their story of exceeding customer expectations and maintaining loyal customers illustrated how craftsmanship and customer data can go hand in hand.
Air Miles shared their experiences with customer data from their role as a leading loyalty program for companies such as Shell, Praxis, and Albert Heijn. They demonstrated how data-driven insights contribute to building sustainable customer relationships.
SAP and Acorel deepened the discussion by presenting their vision of SAP Customer Data Management. They discussed current developments in the CX market and how solutions like SAP Customer Data Cloud and SAP Customer Data Platform provide fitting responses.
In addition to the informative program, participants enjoyed the "Diamond Experience Tour": an exclusive behind-the-scenes tour at Gassan Diamonds, highlighting the beauty of diamonds and the craftsmanship of jewelry making.
"Customer Data Experience" was an inspiring day full of insights, encounters, and luxury experiences – a valuable opportunity for anyone involved in customer experience and customer data.
