Acorel broadens CX proposition with acquisition of Proxcellence Netherlands

Customer Experience specialist Acorel has acquired Proxcellence Netherlands on April 29, 2021. With the acquisition of the SAP Business Technology Platform expert, Acorel expands its Customer Experience activities. Proxcellence brings Acorel knowledge and expertise in integrating and unlocking data and information for business intelligence in CX processes.

Proxcellence Netherlands was founded in 2015 and specializes in integration and creating healthy data streams that add value to the business. The company achieves this by using the latest innovative and intelligent technologies of the SAP Business Technology Platform (SAP BTP). Proxcellence is known for the 'UV Radar' app of KWF Kankerbestrijding and the app ‘Dat ben ik’ of Alzheimer Nederland. Both apps were developed in collaboration with SAP Nederland. Proxcellence Netherlands will continue under the name Acorel Technology. The Belgian and Luxembourg parts of Proxcellence are excluded from the acquisition and will remain independent under their own name.

Value Creation

Taco Schallenberg, director of Acorel: “With the acquisition of Proxcellence, we are taking our next step in sales, service, marketing, and commerce. By intelligently integrating data into companies with the SAP Business Technology Platform, we create value for the business. This way, Acorel evolves as a leading Customer Experience partner for innovative organizations. We are very pleased with the technology and integration expertise of our experienced colleagues at Proxcellence. In the past, we have already experienced Proxcellence's knowledge during various projects. We want to fully leverage that expertise in the future as well.”

Customer Benefit

Guido Koopmann, Managing Partner at Proxcellence, and Igor Mitrovic, Managing Director at Proxcellence, see benefits for customers of both Acorel and Proxcellence in the acquisition: “Acorel helps create value in the areas of data excellence, process integration, and extensions within Customer Experience business applications. Proxcellence's customers will have access to the complete SAP Customer Experience portfolio and managed services. Together, we are able to create value for the business with a strong focus on the end customer.”

Intelligent Enterprise Combination

Raymond Schöder, Director Midmarket and Partner Ecosystem SAP Netherlands: “Acorel and Proxcellence are two specialized SAP partners. They are each successful in their own field and complement each other. I have no doubt that the combination of the two companies will be successful. Together, they can help customers transform into Intelligent Enterprises to sustain their profitability, resilience, and sustainability for the future.”

About Acorel

Acorel is an expert in sales, service, marketing, and commerce. As a dedicated partner, Acorel helps organizations improve their customer experience and create more value for the business through healthy data streams. From advice to implementation, with pragmatic change management and accessible, user-friendly solutions. Acorel is the largest SAP Gold Partner in the Netherlands in the field of customer experience. We have offices in 's-Hertogenbosch and Alkmaar and work for clients such as Royal Swinkels Family Brewers, Signify, Intergamma, and NCOI.