Marketing that really hits home
Reaching customers with the right message at the right time, through the right channel - it's the core of modern marketing. To do that well, Marketing Automation is essential. Within the SAP CX portfolio, SAP Marketing Cloud was the solution for both B2B and B2C marketers for years. SAP Emarsys has now been added to the portfolio. The question is: what makes Emarsys unique? And how does it fit into the changing market where online and offline are increasingly merging?
E-commerce is growing, expectations too
The e-commerce market continues to grow. Not only for B2C, but also in B2B, the focus is shifting towards online sales. However, the purchasing process differs. B2C customers expect quick actions, while B2B decision-makers take time for analysis. Both groups, however, have one thing in common: they have many choices and high expectations. They want the same experience on every channel, the same price, and real-time information on availability. Whether they are on your website, in your store, or interacting with your customer service.
Consistency as a prerequisite for trust
To remain credible as a brand, consistency is crucial. Your customer won't tolerate it if your webshop says something different from your sales department. To prevent that, you need a platform that connects all channels and ensures an integrated customer experience. SAP Emarsys is such a platform. It helps you to be present at any time, through any channel, with relevant content.
Emarsys: more than email campaigns
SAP Emarsys started out as an email tool, but has evolved into a full-fledged Marketing Automation platform. With pre-configured workflows, you can easily set up personalized campaigns. This shortens your time-to-value and increases customer satisfaction. Especially in B2C environments such as retail and e-commerce, this offers a competitive advantage, but B2B organizations also benefit from the platform's flexibility and speed.
B2C and B2B: facing the same challenges
Marketing teams, whether serving B2C or B2B, often have the same goals: measuring campaigns, responding quickly to changes, and doing so with limited resources. Emarsys is designed for operational marketing goals. The combination of standard workflows, powerful AI, and user-friendly interfaces makes the platform suitable for both worlds.
Customer-centric and user-friendly
One of Emarsys' strengths is its intuitive interface. Even novice marketers can start setting up omnichannel campaigns right away. These campaigns are fueled by data from e-commerce platforms, customer interactions, and other channels. Emarsys uses AI to automatically place customers in the right flows, depending on their behavior and likelihood of conversion. This way, you continuously respond to the stage a customer is in - crucial for a strong customer relationship.
Smart insights and integrations
Emarsys offers comprehensive standard reporting and analyses to help you improve campaigns. Thanks to integrations with tools like Google Analytics, you also gain insight into the revenue impact of your campaigns. The recent addition of the SAP Account Engagement B2B Add-on enables data synchronization with SAP Sales Cloud in B2B environments, allowing marketing and sales to collaborate more closely.
Less dependency on IT
Emarsys is developed for marketers - not for IT professionals. You don't need a data analyst or developer to set up or optimize campaigns. With built-in analytics and predictive models, you get the insights you need to drive growth and results.
One platform, all channels
What sets Emarsys apart is bringing together strategy, execution, and optimization in one place. With AI-driven recommendations, a unified customer view, and cross-channel personalization, you create a consistent experience across email, SMS, web, social, and more. And all this without complex technical implementations.
Future-oriented and quickly deployable
SAP Emarsys combines speed, scalability, and personalization in a future-oriented platform. The implementation is relatively short, the learning curve is low, and the impact is high. It is the choice for companies ready for the next step in marketing automation - whether they serve B2C, B2B, or both.
