Reach and Convert Better with SAP Emarsys
As a marketing manager, you are constantly working to reach and convert the right target audiences. You regularly send newsletters, build relationships with your customers, and analyze your strategy, but is that enough? SAP Emarsys offers you the opportunity to take that extra step. With smart personalization, advanced automation, and powerful insights, you increase the relevance of your campaigns - and therefore your conversions.
Personalization Beyond Just a First Name
Your newsletters may already be partially personalized. Think of the customer's first name appearing at the top of the email. But with SAP Emarsys, this can be much more personal. The Personalization Engine allows you to send relevant messages based on behavior, preferences, and context. Imagine this: Annabel creates an account. Emarsys learns her behavior and personalizes the communication, without you having to do extra work. On her birthday, she automatically receives a personalized offer based on her preferences. This strengthens the relationship and encourages purchases.
The use of tokens makes setting up personalized content easy. And with block targeting, you can show different content to members and non-members in the same email. Want to go even further? With Predict, Annabel automatically sees relevant product recommendations based on her behavior. Or use the Emarsys Scripting Language (ESL) to add dynamic content, from countdowns to language-specific call-to-actions. Across all channels.
Effective Omni-Channel Marketing Automation
Today, your customer expects a consistent experience across all channels. SAP Emarsys helps you automate campaigns across email, SMS, push notifications, and more. With workflow automation, you can target customers effectively: a new customer receives a welcome campaign, a dormant customer is reactivated. For example, Annabel clicked in the newsletter but left your site without making a purchase. Two days later, she receives a reminder via SMS. Marlou didn't open the email, but still sees the right content on your website.
With trigger-based campaigns, you can respond in real-time to behavior. Think of a voucher for an abandoned shopping cart. A/B testing helps you discover which message or channel works best. Additionally, you can leverage ready-to-use tactics: proven marketing flows tailored to your industry and goals. This allows you to quickly start with effective campaigns that convert.
Smart Insights to Guide Your Strategy
Successful marketing requires more than just actions - it requires insight. Emarsys offers powerful analytical tools to continuously improve campaigns. With Smart Insights, you can see exactly where customers are in their lifecycle. You discover which phase is most valuable and adjust your strategy accordingly. Smart Metrics show the impact of your actions, while predictive data helps in making informed decisions.
In the Strategic Dashboard, you can see which campaigns are not meeting your targets - and what you can do about it. This way, you continuously work on optimization. With the Revenue Attribution Service, you can directly link revenue to specific campaigns and touchpoints. You know exactly which channels and messages truly contribute to results. This allows you to allocate your budget smarter and more efficiently.
Ready to Get Started?
The possibilities of SAP Emarsys are extensive. But you don't have to use everything at once to see results. By combining personalization, automation, and insights effectively, you improve the customer journey and increase conversions. Do you want to discover what this means for your organization? Our customer experience specialists are happy to assist you. Together, we build marketing that works.
