About Warmteservice

Warmteservice sells central heating boilers, radiators, underfloor heating, sanitary ware, roofing materials, installation materials, and electrical products through their physical stores and via the webshop to entrepreneurs and consumers. Warmteservice understands all too well that the products they sell are complex. Warmteservice is not just an anonymous webshop. They understand that sometimes looking into each other's eyes works better in solving problems and issues. Therefore, a strong omnichannel strategy where the customer is central is essential. Warmteservice has more than 250 employees and 54 branches spread across the Netherlands.

Omni-channel strategy

After implementing a complete omnichannel strategy, optimizing product information, and introducing various advisory tools, it was time for a refreshing new front-end. The design and technologies used were from 2013 and no longer met the expectations of today's demanding consumers. But how do you migrate to a new design and new technologies without starting over?

The Warmteservice webshop has a completely new design and runs on SAP Commerce Cloud. The latest functionality such as SmartEdit and Personalization is used to put the customer at the center and provide an optimal experience.

"After the webshop was launched 6 months ago, the revenue already equals that of eight physical stores."

Bernedien Verburg, Warmteservice