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    Our vision

    Acorel is an expert in customer experience, employee experience and CX in B2B.

    Our vision

    Challenges E-commerce

    Challenges Digital Marketing

    Challenges Self-service

    Challenges Sales

    Challenges Extensibility

    Challenges Orchestration & Integration

    Challenges Increase online conversion and sales

    Challenges Displaying customer-specific prices in the webshop

    Challenges Make the composable next step in e-commerce

    Challenges Create more and better qualified leads

    Challenges Reducing customer churn

    Challenges Personalizing marketing messages

    Challenges Reduce the workload for the customer service team

    Challenges Efficient onboarding of new customers

    Challenges Get insight into the status of orders, deliveries, invoices, and returns

    Challenges Improving collaboration between sales and marketing

    Challenges Enriching customer insights without huge administrative burden

    Challenges Get insight into the status of orders, deliveries, invoices, and returns

    Challenges Flexible and quickly implement specific business requirements

    Challenges Make specific adjustments without impacting future upgrades

    Challenges Introducing innovative AI applications for existing CX solutions

    Challenges Avoiding a 'spaghetti' integration architecture

    Challenges Create central truth within a fragmented IT landscape

    Challenges Central service for the calculation of customer-specific prices

    All challenges
    Customer Experience
    Employee Experience
    CX in B2B
  • E-commerce
  • Increase online conversion and sales
    Challenge
  • E-commerce
  • Displaying customer-specific prices in the webshop
    Challenge
  • E-commerce
  • Make the composable next step in e-commerce
    Challenge
  • Digital Marketing
  • Create more and better qualified leads
    Challenge
  • Digital Marketing
  • Reducing customer churn
    Challenge
  • Digital Marketing
  • Personalizing marketing messages
    Challenge
  • Self-Service
  • Reduce the workload for the customer service team
    Challenge
  • Self-Service
  • Efficient onboarding of new customers
    Challenge
  • Self-Service
  • Get insight into the status of orders, deliveries, invoices, and returns
    Challenge
  • Sales Management
  • Improving collaboration between sales and marketing
    Challenge
  • Sales Management
  • Enriching customer insights without huge administrative burden
    Challenge
  • Self-Service
  • Get insight into the status of orders, deliveries, invoices, and returns
    Challenge
  • Extensibility
  • Flexible and quickly implement specific business requirements
    Challenge
  • Extensibility
  • Make specific adjustments without impacting future upgrades
    Challenge
  • Extensibility
  • Introducing innovative AI applications for existing CX solutions
    Challenge
  • Orchestration & Integration
  • Avoiding a 'spaghetti' integration architecture
    Challenge
  • Orchestration & Integration
  • Create central truth within a fragmented IT landscape
    Challenge
  • Orchestration & Integration
  • Central service for the calculation of customer-specific prices
    Challenge
    Organization
    Ecosystem
    Technologies
  • Cases
  • Self-Service
  • Sales Management
  • The transformation to a service-oriented organization at Signify

    Customer name

    Signify

    Customer since

    2016

    Products

    SAP Sales & Service Cloud

    Signify Referentiepage website

    ‘With SAP Service Cloud, we have transformed into a service-oriented organization. We have global visibility of complaints and inquiries, enabling us to better and faster assist customers.’

    Bart-Hendrik Huisman, Head of Customer Satisfaction at Signify

    Helping Customers Better and Faster

    Signify is the global leader in conventional, LED, and connected lighting. They create energy-efficient lighting products, systems, and services that make people's lives safer and more comfortable, help businesses operate more efficiently and productively, and make cities more livable. Signify has around 39,000 employees and operates in over 70 countries. To better and more quickly assist customers with inquiries, they enlisted the help of Acorel.

    Reliable Solution

    Bart-Hendrik Huisman, Head of Customer Satisfaction at Signify: ‘Facing rapidly changing customer inquiries, we were presented with a challenge. In the past, people contacted us when they had a broken lamp. Nowadays, they want to be informed about improving the functionality of their system. To meet our customers' expectations, we searched for a reliable solution to provide better customer service.’

    SAP EMEA Gold Quality Award

    Acorel assisted Signify in implementing SAP Service Cloud in 60 countries within 18 months. This rapid implementation was recognized by SAP with the SAP EMEA Gold Quality Award. Huisman is incredibly proud of this award and sees it as recognition for the entire project team: ‘Working unbelievably fast together with Acorel and SAP. When we started to see the benefits of this tool within Signify, we accelerated the rollout and expanded the tool beyond the initial plan.’

    Transformation into a Service-Oriented Organization

    The result of this implementation at Signify is that customers now receive answers to all their questions more quickly. Huisman: ‘SAP Service Cloud allows us to transform into the service-oriented organization we aspire to be. We now have global visibility of customers' complaints and inquiries. We also monitor the costs and speed of handling these customer service requests. With this crucial data, we can enhance our customer service, products, and services.’

    Want to know more? Contact Luuk!

    • Schedule a 20-minute introductory meeting.
    • Get immediate advice on CX for your organization
    • Request a demo
    Contact us
    Luuk Giebels