More harmony in the European sales team with SAP Sales Cloud

From home audio systems, speakers, and headphones to professional sound installations: audio enthusiasts worldwide rely on Bose for innovative, high-quality audio equipment. To better serve resellers in Europe, Bose needed a powerful, comprehensive solution that would enable sales representatives to collaborate easily.

SAP Sales Cloud and Acorel

Bose opted for the SAP Sales Cloud solution and collaborated with CX partner Acorel. The powerful standard solution was implemented quickly and smoothly. The reorganized sales department in Europe now operates as a cohesive unit. SAP Sales Cloud provided management with better visibility into sales activities. Additionally, Bose gains more insights into individual customers every day, allowing the company to plan more clearly and get more out of its sales efforts.

Objectives

Together with Acorel, Bose achieved several goals through the implementation of SAP Sales Cloud:

• Sales representatives are now able to collaborate closely as a unit with one strong solution;
• Better understanding of customer needs;
• More efficient execution of sales visits.

Why SAP Sales Cloud?

Bose chose the CRM solution from SAP, SAP Sales Cloud, for several reasons:

• The SAP Sales Cloud solution meets the needs of the Bose Corporation sales team;
• Standard, ready-to-use solution for retail and customer relationship management that can be quickly deployed in multiple countries;
• Solid foundation of SAP software already in use by the customer;
• Complete integration of SAP Sales Cloud with existing SAP CRM software possible;
• Excellent, user-friendly interface.

Benefits for Bose

• Extremely fast, simple implementation with the assistance of Acorel as a partner for Customer Experience;
• Insight into the entire sales process;
• Effective planning of customer visits thanks to the right insights;
• Efficient collection of information as the entire sales department uses the same solution;
• A complete solution instead of spreadsheets and paper memos;
• Enhanced insight for management into the organization's sales activities;
• Global collaboration with all data in one place.

“SAP Sales Cloud helps us sell more efficiently. Our European sales department gains more insight into customer needs and their own efforts. They plan visits more effectively, get more out of the conversations, and can share their results. This enables them to operate as a cohesive team.”

Nils Oud, Manager of Business Systems, Europe at Bose Corporation